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Wallpaper Biography

The magazine was launched in 1996 by Canadian journalist Tyler Brûlé and Austrian journalist Alexander Geringer, CEO of aheadmedia, in London, UK. Brûlé sold the magazine to Time Warner in 1997. He stayed on as editorial director until 2002. 2007 saw the appointment of a new editor-in-chief, Tony Chambers, a self-styled "visual journalist".^[2]^[3]

Apart from publishing the monthly magazine, Wallpaper also has produced music compilations^[4] and published travel guide books. There are more than 80 different cities currently available.^[5]

Other notable names who have worked at Wallpaper include Jeremy Langmead,^[6] Marcus Von Ackermann,^[7] Suzy Hoodless, andAlasdhair Willis.

Wallpaper 's website was launched in 2004 as an arm of the magazine. Since then the website has grown exponentially^{[citation needed]} in line with the rise of online media. Rather than publishing reformatted material from the magazine, it covers breaking news across design, interior, art, architecture, fashion, travel, and technology. It also publishes exclusive online features, interviews, blogs from global events by Wallpaper editors, and a wide range of visual galleries. It claims on average over 635,000 unique users per month.^{[citation needed]} Aside from producing the monthly magazine and website, Wallpaper also publishes global city guide books with Phaidon Press. There are 80 different cities currently available, and more are being published later in the year. The city guides are published in English and there are also editions available in French, Italian, Spanish,German, Portuguese, and Japanese.^{[citation needed]}

In September 2005, Wallpaper* launched the "Wallpaper* Thai Edition"

In 2007, to celebrate its 100th issue and reflect its multi-platform status, the logo's asterisk acquired a cursor (pictured at right) in place of one of its arms.

In August 2008, Wallpaper launched the Wallpaper Selects website in collaboration with contemporary online art retailer Eyestorm. Wallpaper Selects sells a selection of limited-edition photographs from the Wallpaper archive, signed by the photographer.

In July 2011 Wallpaper launched an iPad edition of the magazine which is available via the iTunes store.

In January 2012 Wallpaper launched a Chinese language edition.^[8]A businessperson (plural businesspeople) is someone involved in business, where in particular undertaking of activities, commercial or industrial, for the purpose of generatingrevenue from a combination of human, financial, and physical capital that further fuels economic development and growth. An entrepreneur is an example of a businessperson. Though the term usually refers to founder, owner, or majority shareholder of a business or an executive who does the everyday running of the business,^[1] it may sometimes mean someone who is involved in the upper-level management role of a corporation, company, organization, or agency.^[2] This can especially apply to the founder, an owner, a manager, an executive, or an administrator in charge of total management of a corporation, company, organization, or agencyIn a business world, changes can be hard to predict. A fundamental change is one such as the Industrial Revolution which brings about a significant change in the working of a business. On the other hand, incremental changes are changes that do not change the nature, role, or operations of a business and are often more predictable.

The world today is changing at a much more rapid pace as compared to ancient times. E.g.: The Iron Age around 1000 BC which lead to the emergence of gigantic empires in the middle east would essentially be considered as a fundamental change with respect to business. However, on closer observation, it becomes evident that this was not the case. Although farming techniques improved, the Iron Age did not improve marginal role of business, change business practices or lead to the emergence of new industries. By contrast, the second great change – the invention of coinage – altered the role and practice of business in the Greek world. Over the course of the 6th century, the coins became smaller and more useful as a medium of exchange. Coins increased the Greek purchasing power. With passage of time, coins replaced the barter system, facilitating economic changes and leading to an increase in the consumer demand. The money-based markets spread to such an extent that they became central to many city-state economies.

Two of the most radical changes taking place currently are globalisation and information technology (IT). It has led to various changes in the US and European labour markets, international competition, international investment opportunities as well as opening of new markets as barriers have been removed. However, these changes are considered to be normal in the business world and hence globalisation may not represent a fundamental change for business as it did not alter the role of business in modern economies or fundamentally change the nature of business activity.

On the other hand, the computer revolution that started in the 1960s may be considered as a fundamental change as it made many scientific calculations possible which in turn lead to the emergence of vital new industries. The instant communication and information capabilities provided by computers have transformed modes of buying, selling, innovation, marketing and business organisation. It has led to an increase in credit transactions by providing hedging instruments and credit instrument portfolios. It provides rapid and massive evaluations of consumer credit worthiness and helps to predict future repayment.

Thus, computers make it rational to provide credit to customers and businesses leading to an increase in the purchasing power that fuels business activity.^[Business is regarded^{[by whom?]} as a game of skill, luck and risk. There are no prescribed rules or guidelines which one may follow and expect to become a successful businessperson. A person running a small shop in a local market is as much as a businessperson as a person running a multinational corporation (MNC). Hence, no rigid qualification requirements can be stated for becoming a businessperson. However, there are certain attributes that successful businesspersons must possess, such as:

The businessperson should have tact, intelligence, courage, vision, imagination, and organizing ability.
They should be a person of attention, time sense, and punctuality because these are essential for successful business.
They should be well-balanced and should apply consistency in their approach.
They should be friendly towards the employees and the customers.
They should be imbued with social interest.^[6]

Besides this, there are also certain traits or characteristics that most businesspersons possess:

Initiative and capacity to take prompt decision: The business world is highly volatile and changes are taking place at a rapid pace. Hence, a businessperson should have the ability to take prompt decisions.

Determination, courage and perseverance: They must have strong will power and determination and must have the courage to protect the business of the company under unforeseen circumstances.

Intelligence and alertness: The businessperson should be alert and aware of the possible changes taking place in the external environment otherwise they will fail in the business. They should be intelligent enough to utilize available business opportunities and use them to the advantage of the business.

Quality of leadership: They should be an ideal leader and should be a role model to others because today's business requires loyalty and co-operation by all employees.

Morality and integrity: The businessperson should be honest, straightforward, fair in dealings, dependability, and of a moral character to ensure long-term survival of the business.

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